In recent years, China's economic development has entered a "new normal." Amidst the accelerating integration of IT and industrialization, Industry 4.0, and the "Internet Plus" initiative, the wire and cable industry must seize these opportunities to strengthen its core capabilities, accelerate transformation, and drive much-needed upgrades. The internet is increasingly penetrating not only consumer goods industries but also critical sectors like equipment manufacturing, energy, and advanced materials, fundamentally reshaping traditional industrial production models. In response, wire and cable companies must firmly grasp this golden opportunity, speed up their transformation and upgrading, and elevate the global competitiveness of "Made in China."

Optimizing industry resource allocation, enhancing overall operational efficiency, and driving industry transformation and upgrading— the "Internet+" approach is injecting vitality into the cable industry. By integrating its cutting-edge digital DNA into traditional sectors, the internet fosters symbiotic relationships between itself and established industries, giving rise to the "Internet+" model. Under this innovative framework, the wire and cable industry, along with the electrical and power sectors, will unlock unprecedented levels of creativity and renewed dynamism, paving the way for the emergence of entirely new business models. Ultimately, this synergy will lead to more efficient resource utilization, improved operational effectiveness, and a transformative leap forward for the entire industry.

Industries have already entered the era of mature markets, which means that the previous approach of extensive growth is shifting toward leaner, more efficient development. Companies that fail to play by the rules, lack innovation, and refuse to strive for improvement are bound to be weeded out. It’s precisely within this overarching trend that cable manufacturers must start thinking about how to embrace the "Internet+" era and fully integrate with the digital transformation.

For the wire and cable industry, the "Internet Plus" model has brought tremendous opportunities for growth. Currently, both the macroeconomic environment and the competitive landscape facing the cable industry have undergone profound changes. Accelerating the exploration of new ideas and directions for transformative development has become a critical challenge that the entire industry must address collectively.

Among them, "Internet Plus" has unveiled vast development prospects for the cable industry, presenting a significant opportunity for its growth.

However, at the same time, this also puts greater pressure on the quality of cable products. Market chaos is one of the key factors hindering the improvement of product quality among small- and medium-sized wire and cable companies. For instance, the widespread proliferation of counterfeit and substandard products, coupled with cutthroat pricing practices, has pushed these firms to increasingly rely on lowering their product prices to stay competitive. As a result, many SMEs in the wire and cable industry find it impossible to achieve sustainable profits by focusing on enhancing product quality, leading a significant number of them to hesitate when it comes to investing time and resources into robust quality management systems.

In fact, "Internet Plus" isn’t something you can simply add on—it’s not about casually sticking the internet together with traditional industries. This isn’t a "physical reaction"; rather, it should be a "chemical reaction," involving the reorganization of key elements. It represents the process by which the internet transforms traditional industries, reshaping their production methods, economic models, and industrial structures.

Actively seeking development models and pathways under the "Internet+" framework has become the top priority for companies in the wire and cable industry today. Adapting to this new development paradigm—by enhancing product quality, boosting usage efficiency, and pioneering eco-friendly, energy-efficient, high-quality wire and cable solutions—is the key to seizing the golden opportunity for growth and fostering the healthy development of smaller enterprises. In the context of the "new normal," cable companies urgently need to shift their mindset, using this as a catalyst to rethink their strategies, proactively explore innovative approaches, build solid foundations, secure competitive advantages, and ultimately cultivate the core competencies that will define their future success.